Write the delivery brief first
Specify the audience, product, final aspect ratio, duration and one message the viewer should remember. Keep an approved product image and a list of visible details that cannot change: color, shape, count of parts and packaging. Use assets you are authorized to use.
Decide where the real call to action will sit so the composition leaves room for it. For a portrait ad, check how interface overlays on the destination platform can cover the lower and right edges. Confirm the destination’s current specifications in the publishing tool before final export.
An original 15-second tabletop plan
| Time | Visual task | Production note |
|---|---|---|
| 0–5 seconds | A still product in a simple setting; slow approach. | Show the actual silhouette clearly. |
| 5–10 seconds | One visible interaction or detail view. | Use only a behavior the product really has. |
| 10–15 seconds | Stable closing composition with empty space. | Add accurate copy and CTA in the editor. |
This is a planning example, not evidence of a generated ad. Short shots can be assembled and revised independently. If one interaction repeatedly changes the product’s shape, replace that shot with real footage or a simpler visual.
Keep reference intent explicit
Use a clean product view for identity and a separate mood reference for setting when the selected tool supports multiple references. Avoid feeding conflicting versions of the package into one task. If you need a hand to use the product, plan the contact points and inspect them closely.
A model’s reference capacity is an input allowance, not an instruction to fill every slot. Start with enough information to define the product. Add additional views when the camera move needs them, and keep the source files in a project folder with their usage permission.
Check for invented functionality and misleading details
- Does the clip add a button, accessory or feature the product does not have?
- Does packaging remain the same at the beginning and end?
- Does the interaction imply unsupported performance?
- Are all prices, dimensions and product claims taken from approved product information?
- Can the viewer distinguish an illustrative scene from a real product demonstration?
A generative scene should not be used as proof of a performance claim. If the ad depends on demonstrating real function, use an actual recorded demonstration for that moment. Keep generated atmosphere separate from evidence of what the product can do.
Budget the whole deliverable
Estimate attempts per shot, acceptance rate, processing charges and manual edit time. A three-shot ad is not necessarily three generations. Reserve time for comparing versions and replacing shots that fail the product checklist.
Deliver a clean master, a version with accurate copy and the source project. Record which visuals were generated and which are recorded. That record makes future changes safer when the product, pricing or available model version changes.
Sources and verification
Reviewed October 25, 2026. Provider documentation supports specifications; it is not evidence of an independent performance test.